Creative Director

Display and Play

Toys”R”Us doesn't just sell; we craft immersive adventures that ignite imagination from the moment customers step in. Our stores aren't just displays; they're portals to thrilling worlds. We seamlessly blend integrated displays with captivating play experiences, creating enchanted realms that bring favorite properties to life. It's an invitation for kids to dive into beloved worlds, where imagination soars and adventures abound.

It's not just play; it's merging joy with our merchandise. Kids engage with toys, experiencing the wonder these treasures evoke. This isn't just shopping; it's an odyssey of exploration and discovery, transforming our stores into vibrant playgrounds sparking wonder and excitement.