Creative Director

Celebrate

At Mastermind Toys, we treasure summer milestones as prime gifting occasions, celebrating cherished moments like end-of-school excitement, Canada Day, camp beginnings, and birthdays. We didn't just suggest gifts; we painted vibrant scenes using bold colors, lively illustrations, and diverse kids, capturing the essence of these unique childhood events. These visuals weren't mere eye candy; they offered a glimpse into a joyous world where kids could envision celebrating milestones with the perfect toys. Beyond boosting sales, our campaign aimed for an immersive experience, inspiring parents and children to embrace these moments with carefully curated items, adding sparkle to their summer memories.