Info + Contact
— About me, social media, and how to get in touch
— About
Hi! You can call me Sal.
Hey there! Let me introduce myself—I'm a passionate nerd at heart! Over the past two decades, I've steered the creative direction at Canada's major toy retail giants - Mastermind Toys, Toys”R”Us & Babies”R”Us Canada.
My forte? Crafting dynamic, agile, and effective in-house design squads. I'm all about infusing agency-level storytelling prowess into internal teams. I've played a pivotal role in elevating both brands by amplifying their identity and transforming in-store experiences with engaging displays.
Looking to fortify your in-house team with creativity and strength? Let's connect and have a chat!
General Inquiries
— I’d love to hear from you