A recent UK study revealed that 72% fewer kids have imaginary friends than 5 years ago. Maybe it’s the increase in screen time. Or the rise in overly scheduled, rigidly structured play. Whatever it is, their disappearance has us worried. You see, at Toys ‘R’ Us, our job is to nourish kids’ imaginations. So let’s bring back Imaginary Friends. Heck, let’s even bring back Imaginary Enemies. As long as kids are using their powers of make-believe, we’re all for it.

A recent UK study revealed that 72% fewer kids have imaginary friends than 5 years ago. Maybe it’s the increase in screen time. Or the rise in overly scheduled, rigidly structured play. Whatever it is, their disappearance has us worried. You see, at Toys ‘R’ Us, our job is to nourish kids’ imaginations. So let’s bring back Imaginary Friends. Heck, let’s even bring back Imaginary Enemies. As long as kids are using their powers of make-believe, we’re all for it.

Our annual toy book revealed the world of "Figment" characters, inviting kids into a realm of creativity. It encouraged them to sketch their unique companions on abstract figment shapes, breathing life into their ideas. More than a catalog, it was a journey into imagination! Featuring 500+ top toys and books, it's a beloved holiday tradition. This year, it was an open invitation for young minds to transform dreams into tangible creations.

Our annual toy book revealed the world of "Figment" characters, inviting kids into a realm of creativity. It encouraged them to sketch their unique companions on abstract figment shapes, breathing life into their ideas. More than a catalog, it was a journey into imagination! Featuring 500+ top toys and books, it's a beloved holiday tradition. This year, it was an open invitation for young minds to transform dreams into tangible creations.

Across Canada, our exterior campaign ignited an imagination revolution. Bold billboards featured compelling statements, urging all to rediscover the joy of make-believe. They were gateways to a boundless world where each statement unlocked limitless possibilities, bringing the fantastical to life. This bold presence reinforced our role as champions celebrating the extraordinary power of imagination and make-believe.

Across Canada, our exterior campaign ignited an imagination revolution. Bold billboards featured compelling statements, urging all to rediscover the joy of make-believe. They were gateways to a boundless world where each statement unlocked limitless possibilities, bringing the fantastical to life. This bold presence reinforced our role as champions celebrating the extraordinary power of imagination and make-believe.

Legacy FX sparked imagination by creating vibrant "Missing" posters for children's imaginary friends. Bursting with personality, these posters invited customers on a quest, jumping off walls with playful details and descriptions. Stores buzzed with excitement as these visuals lured curious eyes, serving as gateways to a fantastical world. Beyond ads, it was a celebration of imagination, reminding adults of the magic fueling children's lives—a testament to the power of creativity often lost in the rush of adulthood.

Imagination soared to new heights thanks to the ingenious minds at Legacy FX! Picture this: a series of eye-catching "Missing" posters for children's beloved imaginary friends, each bursting with vibrant personalities. Crafted with whimsical details and playful descriptions of their favorite activities and quirky traits, these posters practically jumped off the walls, inviting our customers on an extraordinary quest.

Our stores became hubs of excitement as these bold visuals and witty copy lured in curious eyes. These posters weren’t just advertisements—they were gateways to a fantastical world! Parents and kids alike were captivated, drawn into a thrilling adventure that celebrated the very essence of imagination.

The sheer brilliance of this campaign wasn’t solely in its creativity; it was in the reminder it offered—a gentle nudge to all adults, urging them to remember the magic that fuels their children's lives. It was a vibrant testament to the incredible power of imagination, highlighting the significance of letting kids immerse themselves in a world where creativity reigns supreme—a world too often left behind in the rush of adulthood.

In our stores, the holiday season wasn't just celebrated—it was an imagination whirlwind! Picture a lively winter wonderland, alive with figments, children's magical imaginary friends. Every corner showcased these friends in holiday-themed activities, enveloping visitors in a festive spirit that nurtured children's boundless imagination. It wasn't just decor; it cultivated the precious spirit of imagination. Messages advocated for fostering imagination, while "Create Your Own Figment" boards invited young dreamers to share their creations—a celebration of creativity and a reminder of its endless possibilities in a child's imagination.

In our stores, the holiday season wasn't just celebrated—it was an imagination whirlwind! Picture a lively winter wonderland, alive with figments, children's magical imaginary friends. Every corner showcased these friends in holiday-themed activities, enveloping visitors in a festive spirit that nurtured children's boundless imagination. It wasn't just decor; it cultivated the precious spirit of imagination. Messages advocated for fostering imagination, while "Create Your Own Figment" boards invited young dreamers to share their creations—a celebration of creativity and a reminder of its endless possibilities in a child's imagination.

Across our dynamic social channels, we invited parents to share their kids' imaginative creations. Our platforms buzzed with creativity; children shared tales of fantastical beings, transforming our space into a universe of escapism. Customers actively engaged in this realm, reveling in the joy of imagination reigning supreme. It was more than fun; it was a deep reminder to embrace imagination—a rallying call to reclaim that magical spark often left behind in adulthood, emphasizing the importance of nurturing imagination in our lives.

Across our dynamic social channels, we invited parents to share their kids' imaginative creations. Our platforms buzzed with creativity; children shared tales of fantastical beings, transforming our space into a universe of escapism. Customers actively engaged in this realm, reveling in the joy of imagination reigning supreme. It was more than fun; it was a deep reminder to embrace imagination—a rallying call to reclaim that magical spark often left behind in adulthood, emphasizing the importance of nurturing imagination in our lives.

Across our dynamic social channels, we invited parents to share their kids' imaginative creations. Our platforms buzzed with creativity; children shared tales of fantastical beings, transforming our space into a universe of escapism. Customers actively engaged in this realm, reveling in the joy of imagination reigning supreme. It was more than fun; it was a deep reminder to embrace imagination—a rallying call to reclaim that magical spark often left behind in adulthood, emphasizing the importance of nurturing imagination in our lives.